Alex Palma

Alex Palma


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Professional Profile

This is a collection of my experiences and projects I have worked on in my career. I am a team player and am comfortable with PC, Mac, and Unix based development and am a PHP Zend Certified Engineer. For more information on the technologies utilized feel free to contact me via email or the contact form to the left.

Work Experience

Sept 2017 - Present

Business & Tech Applications Analyst,
Information Technology Services

Appalachian State University, Full-Time

  • Create enterprise-class application solutions that support IT Services, Student, Admissions, Accounts Receivables, and Advising departments.

Dec 2013 - Aug 2017

Web Developer 2,
Website Administration

Replacements Ltd, Full-Time

  • Administrate Ecommerce presence for one of NC's largest private companies
  • Project leader for features like PayPal/Optimizely/LiveAgent integration, and more
  • Design, maintain, improve, and SEO optimize a mobile-friendly responsive user interface
  • Analyze traffic with tools like Google Analytics
  • Improve, deploy, and track email marketing campaigns
  • Peer review the developer team's code
  • Acquired PHP Certified Engineer Certification

Aug 2008 - Dec 2013

Web Developer,
Website Administration

Replacements Ltd, Full-Time

  • June 2010 Replacements Ltd. - Employee of the Month
  • Dimensions in Leadership Training
  • Developed PCI (Payment Card Industry) compliant forms
  • Led deployment of Martha Stewart Living marketing campaign

2007 - 2008

PHP Application Developer

Resilient Business Solutions

Created PHP applications for a number of businesses including:

  • Monmouth County NJ Sheriff's Office
  • Certain-teed Building products
  • IT Management Solutions

Technical Skills

Expert, 20 years


HTML & CSS are at the core of most of my projects. I have also completed an HTML5 Web Development Hands-On course with Learning Tree International to stay up to date on the latest HTML5 uses and capabilities.

Advanced, 16 years


Currently I mostly work in Node(back-end)/Vue(front-end) JS libraries but am fluent in JavaScript, jQuery, as well as frameworks like AngularJS.

Advanced, 12 years


PHP 5.3 Zend Certified Engineer, Laravel Framework -
I have developed many PHP applications in both my freelance work and at Replacements Ltd. and am trained in use of PHP frameworks such as Laravel.

Advanced, 16 years

Adobe Creative Suite

Adobe Photoshop/Illustrator/Premiere/Lightroom/XD

Advanced, 12 years

Content Management Systems

I am proficient in Wordpress and Drupal. I can install, administrate, create/modify themes, and write plug-ins/add-ons for these CMS's.

Advanced, 10 years

Version Control Systems

I am proficient in both SVN and GIT/GITHUB/BitBucket version control systems

Advanced, 10 years

Search Engine Optimization, Paid Placement, Analytics

Proficient in tools like Google Analytics, SEOMOZ, Google Tag Manager, Google Keyword Planner, ChannelAdvisor, HotJar, Optimizely, and Adroll. I have worked with paid placement campaigns on Adwords, Bing, Facebook Ads, Twitter Ads, and others. I have been perfecting the SEO on all of my web projects over my career always keeping it at the forefront of my work.

Advanced, 8 years

API Integration

I am capable of integrating existing systems into 3rd party API's.
Some examples of systems I have built full production API interactions with:
PayPal payment integration, LiveAgent customer support chat, Docusign document signing, and Optimizely conversion and optimization tracking tools.

Advanced, 7 years

Email Marketing

I have been involved in email marketing creation and results analytics for over seven years and trained in use of tools like Litmus, Mailchimp, and several other email marketing tools.

Skilled, 2 years


While I've only recently picked up Python It has quickly become my go-to language for a good bit of my work.


Appalachian State University

Bachelors of Science in Computer Information Systems - 3.1 GPA

  • Dean's List
  • Member of AITP (Association of Information Technology Professionals)
  • University Recreation Weight Room Specialist (2005 - 2007)
  • Alpha Sigma Phi Fraternity

Email Me